Super Cute Window Design by GamFratesi – Hermès Japan Windows Display Apple Watch

GamFratesi designed the Hermès stores window display in Japan to present the Apple Watch Hermès. The display finds inspiration in Nature as Hermès theme, which for 2016 has themed Nature at Full Gallop. For the project GamFratesi interpreted the animal drawings by Robert Dallet, an artist and naturalist which had a long collaboration with the Hermès brand.

The precise detail of Dallet’s animals has been translated in few distinct lines, to create in a playful and iconic display the various exotic animals, as “big animal faces”. The classic Panthera, the Lion, Flamingo and Parrot are some of the animals that GamFratesi has selected.

A composition of metal wires, in different depths create an optical effect between the large faces and the perspective of the window. Inside the eyes Apple Watches were positioned. Different images on the Apple Watch screen as two pupils create a dynamic effect and together with the leather strap became the only sign of color within the window.

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Italian and Danish Design Studio GamFratesi

GamFratesi studio was founded in 2006 by Danish architect Stine Gam (born 1975) and Italian architect Enrico Fratesi (born 1978). The studio is based in Copenhagen, though Gam and Fratesi are continuously traveling between Italy and Denmark for development and research of new projects. GamFratesi has designed furniture and lighting fixtures to Louis Poulsen, Gubi, Hay, Fritz Hansen and Skultuna, among others.

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